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HIGHLIGHTS Since
1984:
Mary Lou Retton 1984 Olympic Gold Gymnast - 1984-1989
Executive management representative with over $10 million in
licensing corporate contracts negotiated by John Traetta.
.
National High School Federation 1986-1991 Televised high
school sports on national cable TV including a $1 million
Gatorade sponsorship to support the National High School
Federation.
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Arena Football 1990-1995 Produced 20 televised events
per year on ESPN.
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National Basketball Association 1988-1991 The NBA, the
International Basketball federation, TV specials for ABC,
including assistances for the TV production The McDonalds
Basketball Open.
.
International and National Gymnastics Championship Events
1984-1990 Included USGF National championships, American
Cup, Russia vs. USA, China vs. USA and many other prestigious
events produced by High Bar Productions for CBS, ABC, NBC and
ESPN.
.
International Polo Championships 1989-1991 One hour
Sunday specials on CBS, sponsored by Mercedes and produced by
High Bar Productions.
.
National Show Jumping Events 1990-1994 produced for
National cable regional sports networks, sponsored by
Cadillac. |
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Over the last twenty-five years, High Bar
Productions has specialized in:
Packaging and producing sports event for television
Developing and implementing sports marketing opportunities for
corporate clients
Organizing, promoting and implementing live sports events
Representing leading sports figures
Talent representation
 Since
1978 through 2007, John Traetta, founder and executive producer
of High Bar Productions focused on the World of Sports and
Fitness, which involved many of the top sports organizations,
competitions, events, and athletes and successfully implemented
a multilevel media and marketing program. See Attachment for
specific details.
"Corporate History 1979 - Present" |
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The World of Fitness 1984 to Present
A Video Tour
The major focus of John Traetta and High Bar Productions turned
to the World of Fitness and started with an important meeting
with Joe and Ben Weider who offered the opportunity to organize,
promote, package, and televise the 1984 Ms. Olympia.
High Bar Productions created a new event with Madison Square
Garden over the Thanksgiving weekend in 1984, the Big Apple
Sports Festival. This event combined the Ms. Olympia, a Mary Lou
Retton gymnastics show, The NY Knicks and The Rangers, and a
sports trade show. John combined events promotions, TV
productions with NBC, and corporate sponsorships (Energizer,
Schick, The NY Post, and WNBC Radio) with a major PR campaign
that produced outstanding results. The Ms. Olympia competition
received national print exposure and a one-hour television
special on NBC, which was produced by High Bar Productions.
High Bar Productions with Joe and Ben Weider produced and
promoted The Ms. Olympia from 1984 to 1989. Check out the video
highlights: PLAY
Continue
the "Video Tour"
"Corporate History 1979 - Present"
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